LABFRESH: from fan to co-investor
What if your loyal customers are not just buyers, but co-investors?
That was the idea of Lotte, co-founder of LABFRESH - the brand that makes premium basics that are antibacterial, less likely to smell and therefore last longer. No disposable fashion, but sustainable essentials with real added value.
The challenge
How do you finance the expansion of your product line - such as a complete women's collection - if you need twice as much stock and therefore twice as much working capital?
“For a ladies line, you don't need one, but twice as much stock. You then look for a form of financing that suits your community.”
The solution
LABFRESH opted for a bond loan via Eyevestor, because this platform fully arranges both the issuance and management of digital investments. This meant that you did not have to manage complicated documents, notarial deeds or spreadsheets yourself.
“We were one of the first to issue bonds via Eyevestor. It felt like a perfect match.”
The result
✔️ Super target of €500,000 achieved in one week.
✔️ A total of €1,000,000 raised.
✔️ More than 1,000 investors from our network involved.
“Within a week we had reached €1 million. That is really crazy and we are incredibly proud of it!”
“Thanks to the strong bond with our community, investors felt involved. You can taste that trust during the campaign.”
“The process with Eyevestor was smooth, personal and flexible: a lot was possible.”
The future
With the three pillars preparation, connecting and fire moments, LABFRESH continues to build on successful campaigns.
👇🏼 See how LABFRESH really lets their community participate.