Starting crowdfunding

You want to start a crowdfunding: congratulations! You probably have a crazy idea, for which you want to get as many others excited as possible. We love that at Eyevestor.

Setting up: how do you gather an enthusiastic crowd?

Because setting up, how do you do that successfully? You want to gather an enthusiastic crowd when you start a crowdfunding. And more and more companies and initiatives are doing this very well, but that does not mean that it is easy. It requires a structured approach, with which we are happy to help you get started in 3 steps:

1. Pitch Deck with your plans

Of course you know exactly what you want to start the crowdfunding for. Unfortunately, that is not enough, because you will also have to convince others of it. What is the problem you are going to solve? What revolutionary change really can't wait any longer? Or what do you need money for to make a difference?
Create a Pitch Deck, in which you list your plans. And in which you answer the most important questions that potential enthusiastic funders probably have. The better you succeed in this, the greater that setting up will be a success.

2. Collect many small contributions

Also, think about how you want to collect money. Are you looking for it in a few tens of euros from a very large number of funders or do you prefer a few that transfer several thousand euros to you? Research shows that especially during the start of the crowdfunding, especially the smaller amounts work well (https://consumentenpsycholoog.nl/knallen-met-crowdfunding-kleine-leggen-lonen-het-most/). They avoid the idea of friendshipgiving so that a larger group of others gain the confidence to invest in you.

3. Choose the right platform‍

And finally, choose the right platform. And that's where it gets interesting, because we as Eyevestor have a clear preference. In fact, we don't believe in crowdfunding at Eyevestor. But in sharefunding, it works very differently. In this way you do not collect creditors, but investors who believe in your company, the idea and the growth ambitions that you undoubtedly have.

Crowdfunding or investing

So are you thinking about crowdfunding and looking for a way to compare the platforms? First consider whether you want to make use of a loan. Or that you would rather have investors who buy shares in your company.

Traditional crowdfunding leads to creditors. Of course they are involved in your plans and the way in which you want to get started with your company. Yet, it is especially important to them that you make sufficient turnover (and profit) with your company to repay the borrowed amounts. Including return, which you transfer monthly based on, for example, an annuity. There is less room for new plans during crowdfunding, because this would only lead to more risk. And makes it more difficult to repay the borrowed amounts in the agreed period.

That works very differently if you choose to find investors through sharefunding. You also connect to a crowd with this approach. And make as many others as possible enthusiastic about your idea, the company and what exactly you are planning. However, the difference is that they do not lend you money, but that they invest in your company. And that they become co-owners of the company as well as of your ideas, ambitions and ideas to grow.

There is no pressure on a monthly interest payment and the repayment of the borrowed money. So that you keep the freedom to do business. And sharefunding stimulates much more growth than crowdfunding.

It helps investors get even more involved in what you're up to. And lays the foundation for making those plans come true, thanks to the sharefunding campaign you start. And do you want to set up a new sharefunding afterwards? You have the chance to combine several rounds, to grow into the successful business you envisioned from the start.

Don't start a crowdfunding: Start sharefunding

So are you in doubt about starting a crowdfunding? Or do you believe that this is indeed not quite what you are looking for? An alternative is available, in the form of sharefunding. You are then also looking at the corwd, to turn it into true ambassadors from the start. In fact, they become involved in what you are doing and planning now. Because the focus is on growth and realizing ambitions and ideas. Without having to take on a debt, which actually constitutes an obstacle to growth.

By starting Sharefunding, investors actually get the opportunity to invest. They become co-owners of your business and the ideas you have to make it that much bigger. Together with them and based on a shared mission to become successful.