SharePeople: from customer to co-owner
What if your customers are not customers, but co-owners?
That was the idea behind the founding of SharePeople - a cooperative in which 15,000 self-employed people help each other with incapacity for work. No insurer. No profit machine. But a network for and by entrepreneurs.
From day one, founder Cosmas Blaauw wanted his members not only to participate, but also to share. As co-owners.
But how do you distribute shares among hundreds of customers, without chaos?
Eyevestor offered the answer: a digital platform that makes ownership accessible, scalable and transparent. No notary, no spreadsheets - just well organized.
“This is much simpler to distribute those shares among a lot of people.”
And with results:
✔️ Customers became co-owners.
✔️ The first investor (Startupbootcamp) was bought out.
✔️ The cooperative remained 100% in the hands of the people it was intended for.
But it doesn't stop there.
"I'm also very busy: how can I make my first employees more owners?"
Employee participation works. And in a labor market where talent has a choice, participation is more important than a job title.
"That's the only way I can beat big employers."
With Eyevestor, SharePeople takes the step from customer and colleague to co-owner - and thus builds sustainable growth, supported by the people who make it.
👇🏼 See how ownership is really shared here.