Issuing shares

How does that work?

Issuing shares: How does that work?

How does issuing shares work and how can you get started? It sometimes seems like something only meant for large corporates, but this can also be a very good idea as a startup, and in SMEs.


Issuing stocks is easier than you might think. Moreover, it avoids the need for more loans and debt capital. Instead, you grow from equity. With ambassadors as investors. Instead of creditors who mainly look at the direct return on the amount they make available.

Moreover, it is no longer necessary to issue shares on the stock exchange. You can do that online. We work on that every day at Eyevestor. For start-ups and SMEs. For all companies that want to grow from their own capital.

Ambassadors instead of creditors

Stock issuance gathers committed investors rather than creditors. You create committed ambassadors who believe in the mission you have and the plans you make to grow.

And do you want to issue more shares over time? You can issue new or additional shares at any time you wish. As long as you ensure a good valuation of your company (and thus the shares), you can make an offer to investors.

Shareholders become co-owners of your company. They invest their money in your growth and the ambitions you work on every day. They do not do this because of an attractive interest rate and with a limited term. Instead, they commit to your cause because they believe in what you do and what you are good at.

Issuing stocks is easier than you might think.

Issuing shares: online platform

So do you want to issue shares and are you curious how that works? At Eyevestor we have built an online platform for this. We are a platform as it is meant to be, by purely facilitating.

You decide whether you bear the costs of sharefunding, whether the investor pays, or whether you split it 50/50. As far as we're concerned, that's completely open. We facilitate, so you only pay for the use of our platform.

In this way we lower the threshold for issuing shares. For example for start-ups and SMEs. And for any other organization or institution that wants committed ambassadors to invest in this way.

Moreover, it is no longer necessary to issue shares on the stock exchange. You can do that online.